Fascinating History - About the failed auto brand EDSEL
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comments and news VIDEOS from net, Posted in Commentary
https://www.youtube.com/watch?v=9_RO7w-gOq4
The biggest mistake FORD made in trying to hype Edsel in its second model year, was to run an ad campaign saying it was now priced at parity with low priced brands. If the car was so great, why would they sell it so low? The market didn't get it and didn't believe the misplaced ad campaign.
https://en.wikipedia.org/wiki/Edsel